
...the moving ASSEMBLY line, that was
introduced by Henry Ford in 1908.
The Big Bang Theory Season 2, Episode 18

You're thinking of
the moving ASSEMBLY line.
The Big Bang Theory Season 2, Episode 18

Kevan, command
the drummers beat ASSEMBLY.
Game of Thrones Season 1, Episode 8

All right, we begin initial ASSEMBLY and
deployment of the testing equipment...
The Big Bang Theory Season 2, Episode 23

The ASSEMBLY line, of course.
The Big Bang Theory Season 2, Episode 18